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Dow and partners create recyclable packaging for Seventh Generation's dishwasher pods

PKBR Staff Writer Published 04 December 2015

Dow Chemical's packaging and specialty plastics unit, along with Sustainable Packaging Coalition (SPC) and Accredo Packaging, has developed a new recyclable packaging.

The partners have developed the recyclable packaging for Seventh Generation's dishwasher pods.

Seventh Generation packaging development director Derrick Lawrence said: "Our goal was to produce a recyclable package for our Dishwasher Pods, without sacrificing performance or aesthetics.

"Our customers were asking for a more recyclable option, and our collaboration with the Sustainable Packaging Coalition, Dow and Accredo Packaging turned that demand into a reality."

The new packaging comes with SPC's How2Recycle Store Drop-Off label that encourages consumers to take flexible plastic bags, films and wraps to local grocery or retail stores for recycling.

The polyethylene stand-up pouch can be recycled at more than 18,000 store drop-off locations across North America.

This packaging has been made out of resins developed by Dow, ensuring the package's stiffness, toughness and sealability.

Through the partnership, Accredo Packaging converted the materials into pouches and employed its printing capabilities to make the package stand out on store shelves.

Dow North America packaging and specialty plastics commercial vice president Greg Jozwiak said: "We are excited about our work with the SPC on the How2Recycle Label program because it enables us to communicate and educate the consumer about the pouches' recyclability.

"This kind of collaboration is important to achieve the environmental vision for packaging that we all share."